DESIGN

BRANDING:

BRAND IDENTITY

A brand’s identity is connected with the way it looks, sounds and how it wishes to be perceived by its target audience. We use the brand’s own personality traits and ambitions to carve a strong brand identity that fuels relationships. Be it developing a new identity from scratch, or reshaping an existing one, the end goal is to own a part of the consumer’s mind space through a strong, unified identity.

BRAND NAMING

Choosing the right name for your brand is no less important than naming a baby. A name has the ability to tell so much about who you are, what you do and what you stand for. As your brand naming agency, we apply our in-depth industry knowledge and creative bent of mind to give your brand a name that the audience resonates with.

BRAND STRATEGY

The starting point of any successful brand is a well thought-out plan – this is your brand strategy. We dig deep and find out everything there is to know about you – who you are, what you stand for, what promise you make and how unique this promise is. We use this knowledge to define how your brand is experienced and define a cohesive, consistent brand strategy to connect the dots.

BRAND POSITIONING

A strong brand positioning means that you’re able to occupy an exclusive, unrivaled part of the consumer’s mind. Using extensive research on your brand’s consumers, competition and inimitable capabilities, we develop distinctive brand associations to enhance brand recall, consumer loyalty and willingness to purchase.

BRAND GUIDELINES

Imagine the heart and soul of your brand translated into cohesive design – this is your set of brand guidelines. Brand guidelines set the ground rules for every interaction your brand has. We dive into the nitty-gritty of your brand’s voice to give you a cohesive document that’ll set the tone for all brand communication to follow.

 

  • Logo Usage

  • Sample lockups

  • Colour Usage

  • Typography

  • Photography & Graphic Elements

BRAND AUDIT

The performance of your brand is a sum total of the experiences it creates in the marketplace. For you to grow and evolve alongside changing expectations and market conditions, you must know where you currently stand in the eyes of the consumer. We conduct a detailed brand audit to analyze your brand’s internal and external perceptions, judgments, strengths, weaknesses and everything that falls in between.

REBRANDING

The secret to acing the rebranding scheme is to ask ‘why’ at the beginning and keep doing so at every small step of the way. Consumers don’t just want to be faced with a new logo, they want to hop on the train and be a part of the rebranding journey. This is why our rebranding services are centered on the ever-evolving needs and aspirations of the consumer. Be it a change in the tagline or a brand new identity all together, our rebranding process seeks to breathe new life into the brand.

LOGO DESIGN

A logo is undeniably one of the most important marketing tools ever known. It determines how people recognize you, remember you and recall you. Through our logo design service, we aim to build visual cues that reflect your brand’s personality and communicate its core message.

BRAND MANAGEMENT

We understand that your brand is a valuable asset, and like anything treasurable, it must be managed with utmost care to reach full potential. Our brand management services ensure that your brand stays consistent, relevant and receptive to dynamic changes in the marketplace.

ART DIRECTION

Everything we do is driven by a strong belief in art and its ability to transform. Our team of experienced art directors and creative spirits work together to craft mood boards, direct shoots and produce impactful content that can move your consumers.

INTERNAL BRANDING

For a brand to be truly successful, it must be built from the inside out. When your team cares about your brand and believes in it wholeheartedly, a common sense of purpose drives them to sell better. Using a host of tools such as internal presentations and branded stationary, our internal branding design solutions ensure that your employees continue to feel stimulated and inspired.

EVENT BRANDING

Using events to market your brand is a great way to beat the clutter and gain a top-of-mind advantage. Taking your brand’s core values as the starting point, our event branding solutions are focused on creating anticipation and excitement prior to an event. Be it guerilla advertising or impromptu flash mobs, we’ll do whatever it takes to make sure there’s a buzz among your audience.

UI/UX DESIGN:

Having a poorly designed, non-intuitive digital experience can be the breaking point for a potential customer. This is why it’s important to enhance user experience by working on the interface, usability, accessibility and aesthetics of your digital assets.

 

Our UX/UI experts study the logic behind a consumer’s digital journey and use modern design principles to enhance their movement, every step of the way.

MULTI-CHANNEL DESIGN

Multi-channel design has gone from being a ‘nice to have’ attribute to a must have property. No matter the business size, your audience is bound to be present on different operating systems. Multi-channel design ensures that your website/ application is based on a seamless cross-platform framework that provides greater reach and uniform feel.

E-COMMERCE

Our e-commerce web development team shopping experiences that boast of effortless navigation, pleasant aesthetics and most importantly, a seamless buying experience.

MOBILE & EMERGING

With the emergence of mobile as the primary device, businesses have the chance to use newer ways to engage with their audience in a multi-platform environment. With mobile and emerging technology, we seek to create user experiences that are not only useful but also accessible and compelling. To make this happen, we specialize in the following mobile & emerging solutions:

 

  • Responsive Design

  • Standard Html Mobile Sites

  • Location Based Services

  • Mobile Business Integration

  • Layar Development

  • Application Development

QUALITY ASSURANCE

We follow a robust quality assurance process to guide digital experiences that cut through the clutter and allow the user to follow an intuitive journey. The UX/UI process entails in-depth quality assurance to rule out any possibility of bugs in technology and ensures fluid user experience.

RESPONSIVE DESIGN

Responsive web design ensures that your website is rendered perfectly, no matter where it is viewed. This means creating a design framework that automatically adapts to the user’s environment, taking into account devices of varied screen size, platforms and orientation.

COLLATERAL DESIGN

PACKAGING DESIGN

In the eyes of a consumer, good packaging is the sign of a good brand. With simplicity and practicality at the heart of everything we do, our creative packaging designs help your brand stand out in a sea of sameness and get noticed.

BROCHURE DESIGN

For any business, big or small, a brochure is an invaluable sales asset. Our team of design experts can instinctively tell what looks good on paper and suggest the best way to communicate your message visually. From concept and photography to copywriting and print, we take care of the smallest detail to deliver a beautiful product that has the power to inform, persuade and inspire. As part of our creative brochure design solutions, we specialize in:

 

  • Business Brochures

  • Company Brochures

  • Product Brochures

  • Event Guides

  • Brand Books

BUSINESS STATIONERY

Your business stationery alone can be the difference between a good first impression and a bad one. So to ensure that you make the right impression every single time, your stationary must be unique and interesting. Our creative team involved in business stationery services believes in challenging the status quo to help your brand skip the clutter and stay on top.

 

  • Visiting Cards

  • Letterheads

  • Envelopes

  • Business Folders

  • Notepads

ANNUAL REPORT DESIGN

Using our expertise in design, copywriting, photography and editing, we craft annual reports that tell the story about your year’s activities and communicate important developments effectively.

PRESENTATION DESIGN

Being your presentation design agency, we use our expertise in visual storytelling to design lean presentations that keep the audience engaged, and make crucial messages clear.

DIRECT MAIL DESIGN

With good design and impactful copy being our best weapons, our direct mail design solutions help your brand effectively engage with its audience. From creative conceptualization to execution, everything is on us.

NEWSLETTER DESIGN

There’s a thin line between ordinary email campaigns and campaigns that convert - this line is drawn by design. With our adept communication skills and creative expertise at play, we ensure that your email marketing campaign carries the message and delivers tangible results.

ADVERTISING

We specialize in creating strategic advert design that generates awareness, creates desire and drives purchase. By tapping into your brand’s core proposition, we develop advertisements that grab and hold the consumer’s attention. Our specialties are:

  • Video Advertisements

  • Poster Advertisements

  • Newspaper Advertisements

  • Magazine Advertisements

  • Banner Advertisements

  • Billboard Advertisements

  • Transport Advertisements

  • Bus Stop Advertisements

  • Underground Advertisements

  • Interior Advertisements