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Branding and Packaging



SAVI is an Indian ethnic brand from the House of Savitex Global Pvt. Ltd., a premium bridge-to-luxury brand.


The distinctive and creative Indian womenswear range was introduced in 2022 with the aim to be the most creative yet functional brand in the category of indowestern apparel for women.

For this branding and packaging project, Socioar created a cohesive visual language, keeping in mind the brand’s delicate aesthetics and attention to fine detailing. We created the logo, brand positioning, production guidelines, packaging designs, and other brand collaterals.